A COMMERCIAL NETWORK PLATFORM

In addition to creating customized mobile marketing applications and campaigns, 3 Tier Logic has built a proprietary communication network—The 2U2 Mobile Network (2U2^tm). 2U2^tm is a commercial networking platform designed to enable Gen Y consumers to access, review, and share merchandise, contests, and promotions applicable to their interests and communication styles.

The 2U2 Network^tm provides users with the tools to share exclusive deals with their friends. Each time they share, they are rewarded with 2U2^tm points that can be exchanged for cash or merchandise. In addition, 2U2^tm users are able to contribute their opinions about hot products and services by publishing pictures and text reviews on 2U2^tm. This is all achieved using a standard mobile phone and text messaging in conjunction with the 2U2 Network^tm. All content accessed on 2U2^tm is replicated online so users are able to upload and manage content from a desktop computer.

The 2U2 Network can stand on its own or be integrated into 3 Tier's eim (engage, interact, measure, and track) platform. 2U2^tm leverages the unique aspects of the mobile phone and the rapidly growing mobile marketplace to help organizations:

• Access the illusive Gen Y consumer
• Establish interactive dialogue with prospects and customers
• Build prospect/customer databases for future dialogue and promotion
• Turn static ads into calls-to-action
• Leverage and extend existing campaigns with a mobile channel

Organizations participating on the 2U2 Mobile Network^tm are allocated a unique text message code. They integrate the unique code into their traditional advertising campaigns (print, radio, TV, Internet). Consumers simply send a text message to the unique code to get access to the content being offered in an ad. Organizations have the flexibility to upload new offers, contests, and other information to the network using the content upload tools offered by 2U2^tm. The unique features of the mobile phone and the 2U2 Network^tm empower retailers and merchandisers to connect with mobile consumers in a unique, convenient, and engaging way. Using 2U2^tm, traditional static ads can be turned into interactive call-to-action offers that can be accessed anyplace anytime.

Retailers use the 2U2 Mobile Network^tm to increase exposure and consumer traffic to their property. The 2U2 Network^tm leverages the mobile channel enabling organizations to extend the reach of their existing marketing programs or launch new and exclusive offers and content directly to the rapidly growing mobile community. 2U2's^tm ability to broadcast content to the mobile phone makes it a powerful marketing tool for retailers and merchandisers.

Content offered on the 2U2 Network^tm is replicated online so that users can access it from their desktop computers as well as their mobile phones.

Reaching Consumers

The 2U2 Mobile Network^tm empowers consumers to use their mobile phones to search for individual products and brands and access unique offers. Consumers simply send a text message to the number (short code) registered in an ad generated by an organization. The 2U2 Network^tm receives the text message from the consumer and instantly responds with a text message containing a link. Consumers simply click on the link which automatically gives them access to the special offer being promoted by the organization. Activating the link will also give consumers access to other content such as a directory of vendors, the ability to search for available brands and products, maps, contact details, and other useful content associated with an organization. In some cases, the content will have an associated bar code number that can be shown at retail outlets for redemption. Anytime, anyplace, users can use their mobile phones to access the 2U2 Network^tm and view this content.

2U2^tm Content

The 2U2 Mobile Network^tm distributes content to the majority of mobile phones on the market today. The content can be static or dynamic, interactive, or have search capabilities. Traditional and proprietary content that is repurposed on 2U2^tm and accessed through the mobile phone is outlined below.

PRODUCT DATABASE AND SEARCH

Product names and associated key words can be loaded into the 2U2 Network^tm by individual retailers and merchandisers. This will provide consumers with an ability to search for products and brands available on 2U2^tm. For example, a search could be made for "iPods." The search would direct the consumer to any retailer on the 2U2 Network^tm selling iPods, and also to prices and any special coupons being offered.

CONTESTS

Organizations can use 2U2^tm to launch promotional contests designed to attract mobile users to their property. Retailers simply embed their unique text message code into their promotional advertisements regarding each contest. Consumers participate by sending a text message to the text code in the promotion piece. This automatically enters them in the contest and ensures they have access to all related contest information including entry deadline warnings, close dates, win notifications, rules, prizes, and winner lists. The convenience of sending a simple text message lowers the barrier to contest participation and increases awareness. Further, the necessity to provide updates and ongoing information about the contest establishes a direct and continuing communication with the contest participant.

SPECIAL PROMOTIONS

Promotional content including specials from retailers, discounts, coupons, and sales is loaded into the 2U2 Network^tm using content upload tools.

VIRTUAL STOREFRONTS

Virtual storefronts are essentially websites scaled down to be viewed on a standard mobile phone screen. The 2U2 Network^tm offers tools that enable organizations to offer merchandize through virtual storefronts. Virtual Storefronts enable each vendor to publish additional information such as sales, specials, store contests, coupons, product lists, and other information. Items for sale or coupons can be tagged with bar code numbers for in-store redemption. Virtual storefronts can be reached by one-touch dialling, and texting capabilities enable the consumer to send a text message directly to the store. This allows an organization to interact with visitors through text messaging, and further enables these companies to build databases of mobile users for future dialogue about contests, sales, and promotions.

Leveraging Today's Technology

The 2U2 Network^tm integrates text messaging and WAP (Wireless Application Protocol) pages to provide ubiquitous access from any mobile device that has web browsing and texting capabilities. This avoids what has proven to be a significant barrier to widespread adoption—users having to download applications onto their phones. Content viewed through a WAP page also negates the challenge of meeting network carriers' specifications and requirements for downloadable content and dramatically expands the marketplace. Text messaging and WAP browsing (the primary protocols used in the 2U2 Network^tm) on the mobile phone are growing at exponential rates (see Mobile Marketplace below).

All content on The 2U2 Mobile Network^tm is loaded by organizations using 2U2's^tm web-based tools. Content upload tools are template-based and simple to use so that company representatives require rudimentary computer and Internet knowledge to add, delete, or manipulate content on the 2U2 Network^tm. Contests, special promotions, instant win games, and vendor directories can be added, deleted, or edited using a standard desktop computer with Internet access.

The 2U2 Network^tm also provides templates for organizations to build virtual storefronts. Using 2U2's^tm web-based tools, they can load content and specifications including parameters of an offer, product specs, pictures, bar code numbers, store locations, and contest rules and details. 2U2^tm tools enable organizations to generate unique text messaging codes for each special offer, product, or contest. The 2U2 Network also provides two-way text messaging capabilities for communication between consumer and retailer.

Reporting

2U2^tm provides robust usage reports and analytics on user behaviour. Shopping malls and retail participants can track instant win game play, contest participation, page views, and click-through rates on all screens. This enables 2U2 clients to track the success of any given contest or special offer launched on the 2U2 Network^tm.