Client: ActStream Technologies
Product: Video newsletter
Technologies: Flash, HTML, ActionScript, SQL database
Deployment Environment: website, email
ActStream's tools empower organizations and people to produce, capture, deploy, and track
video-based media for a wide variety of business and personal communication purposes.
Using a webcam, microphone, and desktop computer, users log into ActStream’s secure ASP
application via the Internet. Here they use the software tools to create and deploy video-based
media applications such as messages, applications, websites, newsletters, training and education
formats, and presentations. A defining feature of ActStream's technology is its ease of use.
Clients are able to create and deploy video-based media "on the fly," within minutes, and with
little or no technical or design experience.
ActStream was looking for an engaging and interactive method of communicating use cases, updates,
and new product launches to their customer and prospect communities. A key criterion was to match
and report user activity on a per recipient basis.
The solution was to create an interactive video-based newsletter that incorporated tracking metrics
on a per recipient basis.
APPLICATION DEPLOYMENT
The ActStream video newsletter was deployed via:
USER TRACKING AND MEASUREMENT
The ActStream newsletter was designed to track all user activity including:
- Individual recipient open rates
- Viewer by viewer tracking regarding sections viewed, how long and how often
