Client: DST International
Product: interactive video—partnership launch and webinar invite
Technologies: Flash animation, Flash ActionScript
Deployment Environment: intranet
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For over 20 years, DST International (DSTi) has concentrated on the development and implementation
of "best of breed" asset management and work management systems. Their systems have been
installed in over 600 of the most prestigious companies in the industry in 55 countries worldwide.
The chief information officers (CIOs) of Fortune 500 companies are target audiences for DSTi.
Engaging these senior "C Suite" executives was a major challenge for sales and marketing executives
at DSTi.
DSTi was looking for strategic solutions to help improve the response rates of proactive sales and
marketing campaigns. They needed a way to measure ROI and track acceptance levels.
A Flash-based interactive video application was used to create an interactive, multimedia,
personal invitation from the CEO of DSTi. It was a personal invitation to a webinar to launch
a partnership and introduce a new product offering. This application was sent to the top 200
CIOs in the United States.
APPLICATION DEPLOYMENT
The DSTi interactive video can be deployed via:
USER TRACKING AND MEASUREMENT
The interactive video application was designed to monitor and report all recipient activity including:
- Number of views
- Recipients of each application
- View rates
- How long each application was viewed
- Database of registered webinar participants
- User/recipient comments
