Client: Edge Marketing Inc.
Product: interactive video—partner training
Technologies: Flash animation, Flash ActionScript, MySQL
Deployment Environment: Internet, email
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Sole Custom Foot Beds sells insole footwear products in over 4,000 retail outlets in the U.S. and
Canada. Providing effective, up-to-date information and training to sales people and store managers
is a major challenge and critical to their success in the retail environment. Product and sales
training is done onsite at each retail location. Retailer training consists of product demonstrations,
question and answer interactions, quizzes, and promotional contests. This requires extensive travel
for Sole personnel and depletes company resources.
Sole needed a strategic solution to lower the cost of partner training and make the existing
training content more effective. Further, they were looking for a system to track how retail
sales people engage in training and how well they retain information from training sessions.
The challenge was to integrate Sole's live training processes and content into an online,
interactive modular training session accessible to sales representatives and trainees throughout
North America. Further, Sole needed to monitor user access and participation and feed test scores
back to head office for analysis. All of this had to be done within a reasonable budget to ensure
Sole achieved the ROI they were looking for.
The solution was a combination of video, animation, text, and interactive multimedia. The
resulting application is a 9 module, 32 minute, online training session that encompasses
product demos, trainee/trainer questions and responses, user testimonials and quizzes.
APPLICATION DEPLOYMENT
The Sole interactive training session can be deployed via:
USER TRACKING AND MEASUREMENT
One of the key criteria for Sole was the ability to measure user participation in and user
retention of the Sole training application. At 12 different points in the 32 minute module
the trainer stops and asks the user a question pertaining to previous content. Answers to
the multiple choice questions are stored in a database with other information about the trainee's
session including:
- User name, store location, and other relevant information about the employee
- Number of logins
- Modules accessed
- Test scores
