Client: MyGuide Inc.
Product: Loyalty Program
Technologies: Oracle, PHP, mySQL, Apache, Linux
Deployment Environment: Internet, Mobile

http://www.myguide.com

MyGuide^tm Internet AG is a publicly held Swiss company that trades on the Frankfurt and Berlin stock exchanges with offices in Zurich and Seattle. They combine innovation with proven models in their effort to become a leader in the Internet Search & Marketing Media Market. To facilitate a leadership role, they are building a world class consumer portal – myGuide.com.

The myGuide.com portal will enable registered users to accrue loyalty points for standard internet search and webmail functions. Each time a myGuide.com user searches the web or sends a webmail, they are rewarded with loyalty points. Points can be used to participate in exciting contests or be redeemed for meaningful merchandise.

Using myGuide.com, internet users are rewarded for day-to-day web activities. This is a major differentiator between myGuide.com and standard search engines and webmail applications. While these services (search and webmail) have traditionally been free or inexpensive, internet users have never been enticed by merchandise and prizes to such an extent. Using its proprietary loyalty incentive programs, MyGuide^tm is on its way to becoming a global leader in Internet Search Portal Solutions through acquisition and retention of registered members.

MyGuide^tm was looking for strategic consulting services and technology to help them build a loyalty program that would entice and retain registered users to their consumer portal myGuide.com. Their goal was to create a major differentiator between them and the leading search and webmail portals. The myGuide Loyalty Points Program was created to accomplish this. Its features include:

• Automatic Points Management
• Poll management System
• Survey Module
• Referral/Tell a Friend Module
• Contest Management System
• Tracking and Audit System

APPLICATION DEPLOYMENT

The MyGuide^tm portal