Client: MyGuide Inc.
Product: Consumer Portal
Technologies: Oracle, PHP, mySQL, Apache, Linux
Deployment Environment: Internet, Mobile

http://www.myguide.com

MyGuide^tm Internet AG is a publicly held Swiss company that trades on the Frankfurt and Berlin stock exchanges with offices in Zurich and Seattle. They combine innovation with proven models in their effort to become a leader in the Internet Search & Marketing Media Market. To facilitate a leadership role, they are building a world class consumer portal - myGuide.com.

The myGuide.com portal will enable registered users to accrue loyalty points for standard internet search and webmail functions. Each time a myGuide.com user searches the web or sends a webmail, they are rewarded with loyalty points. Points can be used to participate in exciting contests or be redeemed for meaningful merchandise.

Using myGuide.com, internet users are rewarded for day-to-day web activities. This is a major differentiator between myGuide.com and standard search engines and webmail applications. While these services (search and webmail) have traditionally been free or inexpensive, internet users have never been enticed by merchandise and prizes to such an extent. Using its proprietary loyalty incentive programs, MyGuide^tm is on its way to becoming a global leader in Internet Search Portal Solutions through acquisition and retention of registered members.

MyGuide^tm contracted 3 Tier Logic to provide strategic consulting services and technology to build the myGuide Portal. They required an organization that had the technical experience and depth to build robust web-based tools as well as the ability to provide strategic marketing solutions and systems to scale users for a world class consumer portal. The content and functions included:

• World Wide Web Search Results (Search Engine)
• Web-based email application
• Integrated Loyalty Points Program
• Pay-Per-Click Advertising Services

APPLICATION DEPLOYMENT

The MyGuide^tm portal:

• Web
• Mobile phone

USER TRACKING AND MEASUREMENT

Integrated Loyalty Points Program

All myGuide users will have the option to register to earn loyalty points. In addition to standard registration information, myGuide will collect user data and profile information through:

• Loyalty Points Program
• User Surveys
• Contests
• Referrals
• Polls

In exchange for points and rewards, MyGuide.com will gather information to analyze user behavior which can be applied for marketing purposes and advertising targeting. The following information will be tracked:

• Age
• Gender
• Location
• Keywords list used to search
• Time and date using the service
• Clicked links
• Browser type
• Device type (computer, mobile phone)